Miguel Castro — Pocket Portfolio

MouthPad^

The interface was the problem.
Nobody had questioned it yet.

Most assistive technology assumes the limitation is the person. We disagreed. The tongue, precise and always available, became the input device. What started as an accessibility reframe ended up as a new category of human-computer interaction.

Co-direction · Problem reframe · Hardware storytelling

Cannes Lions, Grand Prix, Innovation
Cannes Lions, Silver, Health & Wellness
Cannes Lions, Shortlist, Titanium
CES Innovation Awards, Honoree, Accessibility

Vanishing Emails

When something loses its purpose,
it should disappear.

Digital waste is invisible because it has no physical form. A promotional email that has expired is not just useless, it is waste with a timestamp. We gave it a natural end. What felt like a sustainability insight was actually a product logic waiting to be built.

Co-direction · Behavioral reframe · Digital product

Cannes Lions, Bronze, Innovation
Cannes Lions, Shortlist, Titanium
El Ojo, Silver, Innovation
El Ojo, Silver, Digital & Social

And yes, I also make great campaigns.
The kind that actually work.

Some people are hard to place.
Turns out that's the point.

Rare profiles don't need a title.
They need the right problem.

E-mail me Stalk me Drop a text

Not a strategist. Not a technologist. Not quite a Creative Director either. So what is he, exactly?

The interface was the problem.Nobody had questioned it yet.

When something loses its purpose,it should disappear.

Not a strategist. Not a technologist.
Not quite a Creative Director either.

So what is he, exactly?

The interface was the problem.
Nobody had questioned it yet.

When something loses its purpose,
it should disappear.